The Apple Car

When Apple made a phone, it turned out it wasn’t really competing in the handset business; it was competing for the next dominant personal computing platform. The more I think about an Apple car, the more I think that it might be the basis of their future “computing environment”: a space that is completely aware of and responsive to its occupant(s). In that sense it might be more of a long-term competitor to the Amazon Echo (and whatever Android variant Google is pitching at the same space) than to Tesla’s cars.

From this perspective, maybe the thing that’s kept the AppleTV on hold for so long is that they were trying to go down this road, but they kept failing to pull it off (to their standards) in the living room. Perhaps they learned a few things along the way.

Just a thought.


Three points for clarification: